Monday, October 22, 2012

Monitoring Popularity

Since we talked about tracking the popularity of news articles and videos last week, I wanted to point out a section of New York Magazine's website which does just that.

We talked about monitoring page views and statistics, which were much more detailed, but that's because they were for content creators to manage. However, NY Mag's Most Commented, Most Viewed, and Most Emailed tabs let readers know which articles have been most popular in the last 24 hours.


The Most Commented tab's top three articles are political, predictably. NY Mag also features the top three stories for Vulture.com, the magazine's entertainment news and pop culture site. The number of comments on each article is identified in yellow.


Similarly, the Most Viewed tab's top three articles are about the presidential election.


The Most Emailed tab shows which articles were shared the most and whole the first article is a newer one, the last two are from at least a week ago. I would be most likely to click the links to the articles on the Most Emailed tab because not only have people taken the time to view them, but they've also shared them with others.


I know that most news sites do this sort of popularity tracking, and I think it's a good tool for readers to see what everyone else thinks is most important. Sometimes they can be misleading because the article would technically be considered "viewed" if a reader clicked on it because the headline was interesting, but then didn't actually read the article.

I think New York Magazine remedies this to some extent by having the Most Commented tab because I would hope if people are commenting on an article they've actually read it and have a strong opinion about it. The Most Emailed tab is also great because it shows that someone read the article and wanted to share it with someone else. Overall, it really helps readers who can be overwhelmed by the amount of content on the site find popular articles. 

No comments:

Post a Comment